Reseller Agreement
A reseller agreement is a commercial contract granting a party the right to market and sell another party's products or services to third-party customers subject to defined terms. Use this when a software vendor, manufacturer, or distributor appoints a reseller to sell to end customers without a full franchise relationship. It sets MAP pricing, marketing rules, and whether the reseller may white-label or must stay non-exclusive.
What's included
A ready-to-use reseller agreement covering appointment as authorized (or non-exclusive) reseller, product/service catalog and pricing or discount tiers, territory or customer segment restrictions, with signature fields already placed for Supplier and Reseller. Fill in the bracketed details (like [Company Name] or [Date]) using Docracy's built-in text editor, then send it out for signature.
This is a general template for informational purposes only and does not constitute legal advice. Consult a qualified attorney to review it for your specific situation and jurisdiction before use.
Key clauses
- Appointment as authorized (or non-exclusive) reseller
- Product/service catalog and pricing or discount tiers
- Territory or customer segment restrictions
- Branding, trademark, and marketing guidelines
- Order process, payment, and return policies
- Term, termination, and post-termination sell-off
What you'll fill in
[Supplier/Vendor Name][Reseller Name][Products or Services Covered][Territory or Market][Discount or Margin Structure][Minimum Sales Target][Effective Date]Legal summary
The supplier grants limited resale rights while retaining product ownership and brand control until sale to end users. The reseller must comply with pricing and marketing rules, and either party may exit on notice subject to outstanding order fulfillment.
Free for up to 2 signers, no account required. Need unlimited? Flat $10/month.
FAQ
Is this Reseller Agreement legally binding?
Signing through Docracy uses a simple electronic signature (SES), which is legally recognized for everyday business agreements under laws like the U.S. ESIGN Act and the EU's eIDAS regulation. This is a general template, not legal advice — for high-stakes or regulated agreements, have a qualified attorney review it for your situation.
Who needs to sign this Reseller Agreement?
This template includes signature fields for Supplier and Reseller — already placed — plus 7 placeholder fields to fill in before you send it.
Can I edit this Reseller Agreement before sending it?
Yes — Docracy's editor lets you edit the text, add or remove signature fields, redact sections, and reorder pages before you send it.
Do I need an account to send this Reseller Agreement?
No — it's free for up to 2 signers with no account required. Create a free account only if you want to save it to a dashboard or reuse it later.
Try it with an AI assistant
Paste one of these into ChatGPT, Claude, or your assistant of choice:
“Fill this Reseller Agreement for a SaaS vendor appointing a non-exclusive US reseller at 20% margin.”
“Compare exclusive vs non-exclusive territory language before I sign as the reseller.”
“Add MAP pricing enforcement language to this Reseller Agreement.”
Why teams start with Docracy
“Docracy is a great product that I have tested and am using. It is easy to use, has good tools, is always up to date, and implements new features. Highly recommended.”— DACH Advisory
Free for up to 2 signers, no account required. Need unlimited? Flat $10/month.