Influencer Marketing Agreement
An influencer marketing agreement is a contract in which a content creator publishes branded material to their audience in exchange for compensation and defined usage rights. Use this when a brand pays an influencer for Instagram/TikTok/YouTube deliverables. It sets posting window, whitelisting ads, and kill fee if brand cancels after approval.
What's included
A ready-to-use influencer marketing agreement covering deliverables: posts, stories, videos, counts, creative brief and approval timeline, compensation and payment trigger on live posts, with signature fields already placed for Brand and Influencer. Fill in the bracketed details (like [Company Name] or [Date]) using Docracy's built-in text editor, then send it out for signature.
This is a general template for informational purposes only and does not constitute legal advice. Consult a qualified attorney to review it for your specific situation and jurisdiction before use.
Key clauses
- Deliverables: posts, stories, videos, counts
- Creative brief and approval timeline
- Compensation and payment trigger on live posts
- Exclusivity category and window
- Whitelisting/Spark ads usage rights
- FTC disclosure and authenticity requirements
What you'll fill in
[Brand Name][Influencer Name][Platform(s) and Handles][Deliverables List][Fee][Posting Deadline][Exclusivity Category/Days]Legal summary
Influencer must disclose sponsorship clearly; brand receives limited usage rights for whitelisting as stated. Either party may face termination for brand safety or missed posting dates.
Free for up to 2 signers, no account required. Need unlimited? Flat $10/month.
FAQ
Is this Influencer Marketing Agreement legally binding?
Signing through Docracy uses a simple electronic signature (SES), which is legally recognized for everyday business agreements under laws like the U.S. ESIGN Act and the EU's eIDAS regulation. This is a general template, not legal advice — for high-stakes or regulated agreements, have a qualified attorney review it for your situation.
Who needs to sign this Influencer Marketing Agreement?
This template includes signature fields for Brand and Influencer — already placed — plus 7 placeholder fields to fill in before you send it.
Can I edit this Influencer Marketing Agreement before sending it?
Yes — Docracy's editor lets you edit the text, add or remove signature fields, redact sections, and reorder pages before you send it.
Do I need an account to send this Influencer Marketing Agreement?
No — it's free for up to 2 signers with no account required. Create a free account only if you want to save it to a dashboard or reuse it later.
Try it with an AI assistant
Paste one of these into ChatGPT, Claude, or your assistant of choice:
“Fill for 1 Reel + 3 Stories for skincare launch at $4K fee.”
“Allow brand whitelisting on Meta ads for 90 days.”
“Require #ad disclosure in first line of caption.”
Why teams start with Docracy
“Docracy is a great product that I have tested and am using. It is easy to use, has good tools, is always up to date, and implements new features. Highly recommended.”— DACH Advisory
Free for up to 2 signers, no account required. Need unlimited? Flat $10/month.