Endorsement Agreement
An endorsement agreement is a contract in which a personality grants a brand the right to use their name, likeness, and statements to promote products or services for a fee. Use this when a company pays a public figure or niche expert to endorse a product in ads or social posts. It controls approval of copy, image rights, and what happens if the talent faces reputational issues.
What's included
A ready-to-use endorsement agreement covering endorser identity and brand/product covered, deliverables: ads, posts, appearances, or scripts, compensation and usage period/media, with signature fields already placed for Brand and Endorser. Fill in the bracketed details (like [Company Name] or [Date]) using Docracy's built-in text editor, then send it out for signature.
This is a general template for informational purposes only and does not constitute legal advice. Consult a qualified attorney to review it for your specific situation and jurisdiction before use.
Key clauses
- Endorser identity and brand/product covered
- Deliverables: ads, posts, appearances, or scripts
- Compensation and usage period/media
- Content approval and FTC disclosure duties
- Exclusivity in product category
- Morals, termination, and takedown on breach
What you'll fill in
[Brand Name][Endorser Name][Product/Service Endorsed][Deliverables and Timeline][Fee][Usage Term and Media][Exclusivity Category]Legal summary
The endorser creates or approves promotional content; the brand receives a limited license to use it during the term. Either party may terminate for material breach or morals events as defined, with takedown obligations.
Free for up to 2 signers, no account required. Need unlimited? Flat $10/month.
FAQ
Is this Endorsement Agreement legally binding?
Signing through Docracy uses a simple electronic signature (SES), which is legally recognized for everyday business agreements under laws like the U.S. ESIGN Act and the EU's eIDAS regulation. This is a general template, not legal advice — for high-stakes or regulated agreements, have a qualified attorney review it for your situation.
Who needs to sign this Endorsement Agreement?
This template includes signature fields for Brand and Endorser — already placed — plus 7 placeholder fields to fill in before you send it.
Can I edit this Endorsement Agreement before sending it?
Yes — Docracy's editor lets you edit the text, add or remove signature fields, redact sections, and reorder pages before you send it.
Do I need an account to send this Endorsement Agreement?
No — it's free for up to 2 signers with no account required. Create a free account only if you want to save it to a dashboard or reuse it later.
Try it with an AI assistant
Paste one of these into ChatGPT, Claude, or your assistant of choice:
“Fill this Endorsement Agreement for a fitness influencer promoting a protein brand for six months.”
“Add FTC-compliant disclosure language the endorser must include in each post.”
“Explain morals clause triggers before signing a celebrity talent.”
Why teams start with Docracy
“Docracy is a great product that I have tested and am using. It is easy to use, has good tools, is always up to date, and implements new features. Highly recommended.”— DACH Advisory
Free for up to 2 signers, no account required. Need unlimited? Flat $10/month.