Branding Agreement
A branding agreement is a creative services contract for developing a cohesive brand identity—including visual assets and usage rules—for a client's business. Use this when a brand strategist or studio delivers naming, visual identity, and style guides for a new company rebrand. It is broader than a single logo contract and covers discovery workshops and guideline delivery.
What's included
A ready-to-use branding agreement covering discovery phase and brand strategy deliverables, logo, color, typography, and collateral scope, revision rounds and approval milestones, with signature fields already placed for Studio and Client. Fill in the bracketed details (like [Company Name] or [Date]) using Docracy's built-in text editor, then send it out for signature.
This is a general template for informational purposes only and does not constitute legal advice. Consult a qualified attorney to review it for your specific situation and jurisdiction before use.
Key clauses
- Discovery phase and brand strategy deliverables
- Logo, color, typography, and collateral scope
- Revision rounds and approval milestones
- Final brand guidelines document
- Ownership transfer upon payment and trademark search disclaimer
- Exclusions such as website build or ad production
What you'll fill in
[Brand Studio Name][Client Name][Project Name][Deliverables List][Total Project Fee][Timeline/Milestones][Revision Rounds]Legal summary
The studio creates and delivers the brand system; the client pays per milestone and receives ownership of final approved assets after full payment. Trademark registrability is not guaranteed and may require separate legal review.
Free for up to 2 signers, no account required. Need unlimited? Flat $10/month.
FAQ
Is this Branding Agreement legally binding?
Signing through Docracy uses a simple electronic signature (SES), which is legally recognized for everyday business agreements under laws like the U.S. ESIGN Act and the EU's eIDAS regulation. This is a general template, not legal advice — for high-stakes or regulated agreements, have a qualified attorney review it for your situation.
Who needs to sign this Branding Agreement?
This template includes signature fields for Studio and Client — already placed — plus 7 placeholder fields to fill in before you send it.
Can I edit this Branding Agreement before sending it?
Yes — Docracy's editor lets you edit the text, add or remove signature fields, redact sections, and reorder pages before you send it.
Do I need an account to send this Branding Agreement?
No — it's free for up to 2 signers with no account required. Create a free account only if you want to save it to a dashboard or reuse it later.
Try it with an AI assistant
Paste one of these into ChatGPT, Claude, or your assistant of choice:
“Fill this Branding Agreement for a startup rebrand with strategy, logo, and 20-page guidelines.”
“Explain ownership if the client rejects concepts after two rounds but uses ideas internally.”
“Add optional trademark filing support as an out-of-scope add-on.”
Why teams start with Docracy
“Docracy is a great product that I have tested and am using. It is easy to use, has good tools, is always up to date, and implements new features. Highly recommended.”— DACH Advisory
Free for up to 2 signers, no account required. Need unlimited? Flat $10/month.